Robert William "Bob" Howard (born January 29, 1963), better known by his ring name Bob "Hardcore" Holly, is an American professional wrestler whose tenure with WWE lasted from 1993 to 2008. He is known for his pragmatic offensive style and for participating in a number of memorable "hardcore" matches, hence his name. His last entrance theme, "How Do You Like Me Now?" was composed by Jim Johnston. His previous entrance theme, shared with in-story cousins Crash Holly (Mike Lockwood) and Molly Holly (Nora Greenwald)